Pedro Coelho, Ph.D.—co-founder and CEO—Pedro co-founded Provivi in 2013 together with Prof. Frances Arnold and Dr. Peter Meinhold from Caltech. Provivi is creating scalable, pheromone-based insect control solutions that will improve quality of life and the health of our environment. Based in Santa Monica, CA Provivi’s multi-disciplinary team now consists of chemists, metabolic engineers, entomologists, agronomists and industry leaders. The company is preparing to launch its first pheromone product in row crops.